Verizon 5G Target Experience
LED target game @ Superbowl Live
In early 2019 we teamed up with Wildlife and Momentum Worldwide to share Verizon's vision for the future of sports with the public attending the Super Bowl LIII. The engagement was a unique futuristic target game at Super Bowl Live in Centennial Olympic Park in Atlanta which the player experienced through a livestreaming VR headset.
LED Targets Meet 5G
Each target was custom fabricated and equipped with LED lights that tally players’ scores in real time. We rigged these interactive targets with heavy duty triggers, mapped over 2,750 LED pixels to sync animations and effects across dual throwing bays, and programmed them to activate for key game events, turning the classic football toss ultra high-tech and 5G-ready.
For more info check out Wildlife's documentation for the project
or check out this segment on E:
Credits
Clients
Roles
Creative Development, Lighting Design, LED Mapping
Software
Unity3D, Resolume Arena
