Occurrent Arts
Creative Technology Studio
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Parallel Parade

Rippling digital billboard art near Times Square
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The Concept

We were wondering what could we show or say that could potentially catch the eye of someone walking around the city who might have had a bad day or were concerned about something in their lives.  We decided we wanted to use word-balloons to both convey this supportive messaging and stylize the scene as a parade reflected in the windows of this building.  We created three set's of word balloons for the piece:

Night Mode

We then recreated the exterior of the building in 3d software and simulated the building rippling and reflecting the balloons as they pass.  We also created a night-time version of the piece to fit in better with how the building looks in the dark.

It was a fun opportunity for us to experiment with anamorphic video and architectural visualization.  We're interested in continuing to explore the possibilities of out-of-home media and the potential for anamorphic works for public messaging. 

Credits

Client
Artsquared.nyc / Gather Gallery
Roles
Conceptual Design, 3D Modeling, Animation
Software
Cinema4D, Octane
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