Since 2011 we’ve been experimenting with an interactive theatre experience called the Superorganism. Early designs for the Superorganism drew heavily on ritual as a reference for how people might engage in an interactive performance. Ritual utilizes repetition and simplistic rules to engage rooms full of people without requiring them to pre-learn choreography. In the context of an event, these techniques can help transform an observer into a participant.
This video is documentation for one of these experiences performed with a crowd of random people at Roulette for the AOMC etle Universe launch event. In it audience members were given one rule: