Bolthouse Farms customers love to share their love for the brand. They snap pictures of the juice bottles and post them all over Instagram, using the images as excuses to discuss their passion for the product. To take advantage of this discussion and reward the loyal customers, we created a web application which enables those Instagram users to opt-in to our campaign via a hashtag.
First, we analyze the tagged images and match them against Bolthouse logos using computer vision. If the image matches, then we let the user know via a comment on the image, and share a secret URL they can follow to grab a Bolthouse coupon as a reward. If the image doesn’t match, we send the image to Amazon Mechanical Turk, where a human determines if the Bolthouse logo is present in the image. The result is a near-perfectly accurate evaluation of whether the image matches the desired criteria. If so, then we post the comment with the secret URL, if not, we comment on the user’s image letting them know that they’ll need to post another image featuring the logo to get a coupon.
Here’s a screenshot of an un-styled screen from the campaign management tool:
For more info on the project, here’s some press: